Project 16: Material Design - Snapchat
For this project, we were prompted to redesign a favorite app or website utilizing Google’s Material Design language as the visual guide. Erik and I decided to tag-team this project and do double duty on reimagining Snapchat, more or less dividing the task between design and animation, respectively, after outlining the basic design and flow together.
Snapchat is known for a flow of very intimate user interactions - the pressing and holding of the thumb. Our reimagined and redesigned user-interface was created to accentuate and celebrate this feature. The interface navigation relies on the user to press on the screen and hold to reveal additional actions. Not only does this interaction help Snapchat to ‘own’ that functionality that much more - but it also guides the user through the process of creating and sharing content. This is all accomplished while keeping in mind that the user interaction needs to remain straightforward and intuitive. Additionally, some minor adjustments, such as adding a grouping feature on the ‘send to…’ screen, help to streamline the content creation process allowing for images and video to truly be sent and opened in a snap.
Hope you like the redesign!
- Nathan & Erik